UNITED STATES COMMERCE 24 25 25 24 % % % % 61 61 66 52 of Internet users have friended of online consumers are more likely of smartphone users say that of smartphone users want to get companies/brands on FB or Twitter to purchase products and services mobile-friendly sites make them product/service info to get deals/discounts from companies that use customised, more likely to buy companies' real-time marketing content products or services NEW PARENTS 26 FACEBOOK STATS They are active on Facebook mobile as early as 4 am and peaking at 7 am More than 1 in 5 minutes on mobile is spent on Facebook more time spent by new They post and share photos Their posts about their and Instagram. 30 1.3x parents on Facebook mobile 2.9x more often and videos 5x babies get 37-47% more compared to non-parents more often than non-parents interactions 34 TARGETING ACCURACY Global 65% | Facebook 85% 27 28 TOP HOLIDAY TRAVEL DESTINATIONS 29 TRAVEL IN 2016 While Americans are on holiday, mobile accounts for... 51.8% of travellers who book trips 1. Mexico 6. India 54% of all time spent on digital is via digital means will use a mobile with mobile apps. 32 74% Facebook logins device. 2. France 7. Germany 78% of Facebook posts IN 2019 3. Italy 8. Spain Americans uploaded 5.91x more 4. UK 9. The Bahamas content via mobile than desktop 33 The number is predicted to be 80% of photos posted 69.8% 5. Canada 10. Puerto Rico CROSS-BORDER BUSINESS HANDBOOK