United States 1 Worldometers, accessed Feb 2016 2 CIA World Factbook, Jun 2015 3 Overview of Race and Hispanic Origin: 2010, Census Briefs, retrieved 2013 4 Facebook Audience Insights Tool, 6 Dec 2015 – 6 Jan 2016 5 Thomas Brinkhoff: The Principal Agglomerations of the World, City Mayors.com 6 Wikipedia.org 7 2011 Census Bureau Report, Aug 2013 8 Tradingeconomics.com 9 eMarketer, Jun 2015 10 eMarketer, Jun 2015 and Jul 2015 11 eMarketer, Dec 2015 12 eMarketer, Sep 2015 13 Salesforce Marketing Cloud, "Salesforce Advertising Index Q2 2015", 25 Nov 2015 14 Based on Facebook data, Mar 2016 15 Newzoo Global Games Market Data, Oct 2015 16 "So Many Apps, So Much More Time for Entertainment", Nielsen, Jun 2015 17 The comScore Audience Product Suite, comScore, Total Minutes Spent Among Adults Age 15+, Facebook.com vs YouTube, Dec 2015 18 Facebook Internal Data, Jan 2016, accessed Jan 2016 19 Facebook Internal Data, Poll of 500 respondents, ages 18+, selected as representative sample of US online population, Jul 2015 20 Facebook Internal Data, Poll of respondents ages 18+, US only, Jul 2015 21 Facebook internal data for people ages 18+ in the US, Nov-Dec 2014 (accessed Sep 2015) 22 "From One Screen to Five", in conjunction with Millward Brown Digital and Firefly Millward Brown, (commissioned by Facebook IQ). US only, N = 500 23 "Global-ecommerce-payments-guide", Adyen.com, 2015 24 USC Annenberg School Center for the Digital Future, "2015 Digital Future Project", 9 Dec 2015 25 "An Introduction to Cross-Device Customer Journey Mapping", SIGNAL, Jan 2016 26 Facebook Internal Data, based on reported and inferred data, US only, Jan-Apr 2015 27 Facebook Internal Data, based on reported and inferred data, US only, May-Sep 2014 28 eMarketer, Nov 2015 29 Facebook Internal Data, ages 18+ in the US, 15 Nov – 31 Dec 2014 (accessed Jul 2015) 30 Nielsen Mobile Netview, Sep 2015 31 Nielsen Digital Ad Ratings, Facebook Norms through July 2015, US only 32 The U.S. Mobile App Report, comScore, Aug 2015 33 National Retail Federation, Jan 2015 34 (1) Nielsen Digital Ad Ratings, Feb 2015; Facebook 85% source: (2) Nielsen OCR Norms, Mar 2015 CROSS-BORDER BUSINESS HANDBOOK CROSS-BORDER BUSINESS HANDBOOK