CHRISTMAS SHOPPING Facebook is the number one of people access mobile of people will do most of their platform for while shopping 22 shopping in November 19 % % sharing Christmas 65 42 experiences19 SHOPPERS19 67% of millennials aged 18-34 51% of people aged 35-54 say that Facebook is somewhat or very influential say that Facebook is somewhat or very in their Christmas shopping influential in their Christmas shopping TOP ONLINE SHOPPING DAYS 21 for people on Facebook who were 19 19 20 served an advert with a conversion pixel 23% of people seek Christmas gift 30% of people would use Facebook 65% of people plan to shop across during the festive season (2014) advice on Facebook to share Christmas greetings multiple channels 28 Nov 2014 (Black Friday) 1 Dec 2014 (Cyber Monday) 19 19 20 of people find Christmas gift of people would use Facebook of Christmas shoppers plan 15 Dec 2014 26% inspiration on Facebook 38% to share their Christmas 62% to shop differently to the experiences previous year Top days people tagged themselves at 21 a shopping centre during the festive season (2014) ONLINE PAYMENT METHODS USED 23 OTHER PAYMENT METHODS USED 23 28 Nov 2014 (Black Friday) 6 Dec 2014 (Saturday) 57% Secure Vault Payments 13 Dec 2014 (Saturday) 24% Google Wallet 20 12% 5% 2% 41% of people plan to shop more online next year than last year Zong Visa MasterCard American Express PayPal Discover