TRENDS IN CONNECTIVITY SHOPPING BEHAVIOUR 70% of people with 17 20 20 17 Internet access who wanted to buy something in Dec 2014 regard the 27% of those who shop 44% of men said they shop for 13% of women said they do 80% of Brazilians post Internet as the main means online already shop using less than a week for Christmas their Christmas shopping something related to their a smartphone before December shopping on Facebook of obtaining information 41% said they shop for less than a week for Christmas about purchases.17 17 WHILE USING FACEBOOK 18 stated that they pay % 99% stated that they read 93% attention to the 68% use FB to research new 60% have discovered brand 96 surveyed brands’ posts adverts products and brands information on FB follow brands on Facebook 17 SOCIAL PLATFORMS AND THE PURCHASING PATH % 86 surveyed follow brands on Instagram Before purchasing While purchasing After purchasing 79% look for information on the brand 37% interact with the brand 63% post information about the 79% look for information about 32% check in to get discounts product 3.3x more people say they have access products/services 30% ask friends and family for their 63% recommend the product to exclusive content on Facebook 18 76% look for recommendations and opinions about the product 61% recommend the retailer compared with other digital platforms. opinions of other consumers about the product 21 21 ONLINE PAYMENT METHODS USED OTHER PAYMENT METHODS USED 19 Most popular timing for Brazilians to do Christmas shopping: 43% Transferencia 24% | Beginning of November 32% Bancaria Local 18% | End of November 15% 28.4% | Beginning of December 4% 4% PayPal 14.6% | End of December Visa MasterCard Boleto Safety Pay / PayPal Bank transfer MercadoPago