BRAZIL USER SNAPSHOT 18 18 18 18 18 18 18 % % % % % % % 75 74 73 +70 68 67 64 want to receive want to receive news want to receive had increased their use social networks use social networks use social networks special offers about brands information about use of smartphones while they're when they go out on when they wake up new products the last two years watching TV at home their own 18 18 18 17 13 13 13 % % % % % % % 67 64 70 43 85 17 24 use social networks use social networks check social networks state that they watch post more photos more photos posted state they're going when they go out on when they wake up before they go to bed videos on products than text status via mobile phones to spend more their own they want to buy on updates in summer compared to the month on clothes and Facebook before/after summer accessories 17 17 HOW PEOPLE ACCESS FACEBOOK WHAT DO BRAZILIAN SHOPPERS DO AFTER FOLLOWING A BRAND ON FACEBOOK Smartphones are becoming increasingly important 69% | Smartphones 60% | found out more information about the brand 23% | Tablet 58% | bought products/services from the brand 62% | Laptop 50% | researched the brand/product 72% | Computer 43% | read or wrote recommendations for the brand CROSS-BORDER BUSINESS HANDBOOK