OVERVIEW 2016 (projected) 8 8 8 E-commerce size 7 RETAIL SALES AND GROWTH DIGITAL ADVERTISING SPENDING MOBILE ADVERTISING SPENDING Percentage of total media advertising spending Percentage of total digital advertising spending 2016 (PROJECTED) $22bn $615 billion % % 16.6 28.1 2020 (PROJECTED) $628 billion 2018 (projected) $0.93 Average cost per install for FB mobile adverts 9 7 E-commerce size 12 GAMING INDUSTRY FACEBOOK APP USAGE $27bn DESKTOP MOBILE ONLY GAMER SIZE 62.5 million10 7 The top 10 grossing iPhone games INTERNET POPULATION account for 55% of all revenue earned by the top 1,000 games for the device in 105 million monthly active users 96 million monthly active users 11 113.7 million Brazil. DIGITAL TRAVEL SALES TIME SPENT15 7 DIGITAL SHOPPERS 45m people in Brazil are 13 2.2x more time spent on interested in travel Facebook vs YouTube 80 million 2015 2017 (PREDICTED) 38% intend to spend more on 14 travel next summer13 7 $12 billion $15.4 billion SMARTPHONE USERS 8:1 49.1 million 16 Ratio of Android vs iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK