Brazil 1 Worldometers, accessed Feb 2016 2 CIA World Factbook, June, 2015 3 Facebook Audience Insights Tool, 6 Dec 2015 – 6 Jan 2016 4 "Brazilian Institute of Geography and Statistics" 2014. Retrieved 12 September 2014 5 Wikipedia.org 6 Tradingeconomics.com 7 eMarketer, June 2015 8 eMarketer, Dec 2015 9 Salesforce Marketing Cloud, "Salesforce Advertising Index Q2 2015", 25 Nov 2015 10 Newzoo Global Games Market Data, October 2015 11 "US Mobile Games Market Makes 247 Companies More Than $1M a Year", Newzoo, April 2014 12 Based on Facebook data, March 2016 13 Facebook Internal Data, first quarter, 2015 14 eMarketer, Dec 2015 15 The comScore Audience Product Suite, comScore, Total Minutes Spent Among Adults Age 15+, Facebook.com vs YouTube, Dec 2015 16 Facebook Internal Data, Jan 2016, accessed Jan 2016 17 Connected Shoppers, Study Commissioned by Facebook, December 2014/January 2015 18 Communications in a Digital World, Millward Brown Digital (commissioned by Facebook), July 2014, sample size =603, age 18-44 who own a laptop, desktop, smartphone and/or tablet and use at least once a month 19 Facebook Internal Data, Search on Facebook Brazil, August 2015 20 Internal Facebook Data, Based on an internal survey in October 2014 21 "Global-ecommerce-payments-guide", Adyen.com, 2015 CROSS-BORDER BUSINESS HANDBOOK CROSS-BORDER BUSINESS HANDBOOK

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