53% of UK social media users chose of shoppers already use say that they use smartphones 18 daily, clocking up an average of Facebook as their % their mobile in store % 2 hours 2 minutes per day 16 68 67 favourite16 % FACEBOOK WITH MILLENNIALS 21 17 European country where the personal screen has the largest market share (mobile screens altogether own 31% of 2.2x 2x 2.4x 1.7x 12 the market) % more likely than average to more likely to say that they more likely to say that they more likely to go online to 17 discover tech on Facebook will spend more time on will spend more time watching stream/download music of Brits plan to purchase more online their mobile in the future videos on their phone (23% for Facebook and Instagram 16 users) 30% who have access to a smartphone 44% expect advertising to be relevant say that it has enabled them to to them, particularly Facebook and "discover new products and services" Instagram users (58%) APP SHOPPERS ARE BIG SPENDERS 17 ONLINE PAYMENT METHODS USED19 OTHER PAYMENT METHODS USED19 2.6x | app compared to a 55% mobile site Skrill e-wallet 1.5x | app compared to a 32% desktop device 10% Mopay 3% Revenue generated by shopping by the average Visa MasterCard PayPal American Express ClickandBuy person in the UK.