UNITED KINGDOM 23 = Smartphone = Tablet = Laptop/PC DEVICE USAGE THROUGHOUT THE DAY 70% 0% Early morning Late morning Lunchtime Afternoon Early evening Late evening Post midnight EVERY DAY ON AVERAGE...20 TOP CATEGORIES DISCOVERED ON FACEBOOK 16 VS Facebook can reach four times more people than national newspapers in the UK combined Entertainment Cosmetics Tech 90% use a mobile to access Facebook 10% 8% 8% (43% mobile-only access)16 22 16 16 ONLINE CONTENT TYPES OF VIDEO CONTENT BRITS LOOK FOR 29% | of Brits say that they use 38% | Films/TV programmes Facebook while watching TV 16 34% | Comedy sketches 1 hour 12 minutes a day 84% | do so during a show 33% | Product reviews/"How to" videos is spent watching online videos 16 32% | News 79% | during the advertisements 73% watch online video content at least 25% | Sport once a month CROSS-BORDER BUSINESS HANDBOOK