OVERVIEW 2016 (projected) 8 9 9 E-commerce size 8 RETAIL SALES AND GROWTH DIGITAL ADVERTISING SPENDING MOBILE ADVERTISING SPENDING Percentage of total media advertising Percentage of total digital advertising spending USD 110 bn 2016 (PROJECTED) spending USD 702 billion % % 2018 (projected) 2020 (PROJECTED) 49.6 40.5 E-commerce size 8 USD 729 billion USD 3.87 average cost per install for FB mobile adverts 10 USD 132 bn 11 8 FACEBOOK APP USAGE DIGITAL TRAVEL SALES DESKTOP MOBILE ONLY 2015 7 USD 37 billion INTERNET POPULATION 2017 (PREDICTED) 37 million monthly active users 34 million monthly active users USD 43 billion 51.3 million GAMING INDUSTRY TIME SPENT 14 7 The UK is the sixth-biggest games market DIGITAL SHOPPERS in the world and the second-largest games 1.2x more time spent on 12 market in Europe. Facebook than YouTube 12 42.9 million Payer-to-player radio of 61%, highest in Europe GAMER SIZE 13 7 12 14% of gaming time is spent on mobile devices SMARTPHONE USERS 35.3 million 0.6-0.8x 38.3 million 15 more Android users than iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK