United Kingdom 1 Worldometers, accessed Feb 2016 2 CIA World Factbook, Jun 2015 3 Facebook Audience Insights Tool, 6 Dec 2015 – 6 Jan 2016 4 World Urban Areas Report, Jan 2015 5 Wikipedia.org 6 Tradingeconomics.com 7 eMarketer, Jun 2015 8 eMarketer, Dec 2015 9 eMarketer, Sep 2015 10 Salesforce Marketing Cloud, "Salesforce Advertising Index Q2 2015", 25 Nov 2015 11 Based on Facebook data, Mar 2016 12 Newzoo Global Games Market Report, 2015 13 “The UK Goes Mobile", comScore, Jun 2015 14 The comScore Audience Product Suite, comScore, Total Minutes Spent Among Adults Age 15+, Facebook.com vs YouTube, Dec 2015 15 Facebook Internal Data, Feb 2016, accessed Feb 2016 16 EMEA Country Profile Study, GfK (commissioned by Facebook), United Kingdom, Dec 2015, N = 1048 17 App Annie Mobile App Forecast, Global, Q1 2016 18 eMarketer UK, Sep 2015; Research Now, Multi-channel Shopping, UK, 2014 19 "Global-ecommerce-payments-guide", Adyen.com, 2015 20 Facebook Internal Data Based on Stated and Inferred Data, Average for June 2015 Compared to ABC, National Newspapers, Mar 2015 21 EMEA Country Profile Study, GfK (commissioned by Facebook), United Kingdom, Dec 2015, N = 768 22 Facebook Audience Insights Tool, UK, Jan 2016, N = 1048 23 EMEA Country Profile Study, GfK (commissioned by Facebook), United Kingdom, Dec 2015 CRCROSOSSS-BORDER BUSINES-BORDER BUSINESS HANDBOOKS HANDBOOK