There are 10m 20 21 17 18 soccer fans on FB % % % % in Germany15 82 51 15 76 of German social media users of German social media of German retail sales of laptop/PC usage at home is chose one of Facebook family users see WhatsApp as volume will be from Internet for shopping online. of apps as their favourite the preferred platform for transactions by 2025 FIFA is the second most played game messaging people 8.5% of German retail sales franchise in Germany – more than 1 in 4 volume is from Internet of all German gamers play it.12 transactions 16 18 IMPACT OF MOBILE USING MULTIPLE DEVICES % 48 say that their life has improved through % say it helps them communicate having access to a mobile device 78 more easily % % 45 98 feel more connected to friends and % say it helps them stay up to 71 date with friends family outside of the household 94% of teens own More than 4 in 10 teens own all three: % say it helps them get easy 42 % a smartphone, a tablet and a desktop or shop for brands and services multiple devices 71 access to entertainment laptop. % 34 discover new products or services 16 85% of German Facebook users access Facebook through mobile (38% access it on their mobile only) % 32 19 19 stay informed about political issues ONLINE PAYMENT METHODS USED OTHER PAYMENT METHODS USED 74% of Germans use their 35% Elektronisches Lastschriftverfahren smartphone daily, spending an average of 16% 15% Klarna 14% 2 hours 29 minutes per day16 SEPA Direct Debit Sofort/Giropay Open Invoice Visa Sofort Uberweisung