GERMANY 20 = Smartphone = Tablet = Laptop/PC DEVICE USAGE THROUGHOUT THE DAY 70% 0% Early morning Late morning Lunchtime Afternoon Early evening Late evening Post midnight TOP CATEGORIES DISCOVERED ON FACEBOOK16 16% of Germans plan to purchase more products online in the future Tech Entertainment Cosmetics Travel % % % 10 9 9 8% MOBILE ENTERTAINMENT TEENS LOOK FOR18 16 81% of Germans watch online video 32% | of Germans say they use 22 content at least once a month. Facebook while watching TV 38% | Films/TV shows and adverts 78% | Taking photos 37% | News 64% | Accessing social networks 73% | do so during a show 35% | Comedy 63% | Listening to music 84% | during the advertisements 29% | Product reviews/"How-to" videos 48% | Playing games CROSS-BORDER BUSINESS HANDBOOK
Going global with Facebook Page 26 Page 28