OVERVIEW 2016 (projected) 8 9 9 E-commerce size 8 RETAIL SALES AND GROWTH DIGITAL ADVERTISING SPENDING MOBILE ADVERTISING SPENDING Percentage of total media advertising spending Percentage of total digital advertising spending 2016 (PROJECTED) $69bn $866 billion % % 2020 (PROJECTED) 27.8 31.5 $879 billion 2018 (projected) 10 $2.51 average cost per install for FB mobile adverts 8 E-commerce size 11 8 FACEBOOK APP USAGE DIGITAL TRAVEL SALES $83bn DESKTOP MOBILE ONLY 2015 7 $30 billion INTERNET POPULATION 29 million monthly active users 25 million monthly active users 2017 (PREDICTED) $33 billion 63 million 12 13 GAMING INDUSTRY TIME SPENT DIGITAL SHOPPERS 7 GAMER SIZE Germany is the 5th largest 1.6x more time spent on 42 million gaming market in the world – Facebook vs YouTube 52.6 million the largest in Europe PC/MMO games attract most players, Only in handheld gaming are there more 7 followed by mobile phone games women than men (54%), most are under SMARTPHONE USERS 35 yrs old 1-2x 14 42.3 million More Android vs iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK