NORTH AMERICA | Entertainment CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) UNITED STATES OF AMERICA Miniseries YOY growth* 4.5x 18-34 25% 49% 51% From Pods to Screen Female Male 35-54 47% 91 93 55+ 28% Podcasts have exploded in popularity in recent Fans have gone wild for podcast storylines that 2018 2019 years, with more listeners and content than have been adapted into miniseries on streaming 22001818 22001919 ever before. Now, shows with cult followings are platforms this year. And podcasts that have Q1 Q2 Q3 Q4 Q1 Q2 92 94 making the jump to TV, where they’re being been made into movies are faring even better: 95 brought to life with big-name actors and high One podcast-based film that debuted in 2019 Podcast production value. For listeners who have formed is being teased as major award material, and a personal relationship with a show through their another popular thriller film used a podcast as headphones, a screen adaptation presents an a companion piece this year to help viewers 1.1x YOY growth* 18-34 37% opportunity to engage in more dimensions—and immerse themselves in the story in a new way.96 46% 54% Female Male to bring friends along to watch. 35-54 48% It appears that the future of storytelling features disparate mediums working hand-in-hand. 2018 2019 55+ 15% Q1 Q2 Q3 Q4 Q1 Q2 Adaptation 91 “Podcast Statistics: Growth and Demographic Data for 2019,” Buzzsprout, April 25, 2019. 1.1x YOY growth* 18-34 28% 92 Jordan White, “In the race to turn podcasts into TV shows, the podcasts are winning,” The Verge, January 8, 2019. 47% 53% 93 Chelsea Batten, “11 Buzzworthy Podcasts Being Adapted Into TV Shows,” The Manual, November 9, 2018. 94 Emily Petsko, “S-Town Podcast Is Being Turned Into a Movie,” Mental Floss, June 13, 2018. Female Male 95 Elena Nicolaou, “The Farewell Is Based On A True Story, Which Is Still Sort Of A Secret,” Refinery29, July 12, 2019. 35-54 42% 96 Mark Malkin and Jenelle Riley, “Oscars: 11 Contenders on Track for a Nomination From the First Half of 2019,” Variety, July 9, 2019. 55+ 30% Source unless otherwise stated: Facebook data, people ages 18+, US, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 33