ASIA PACIFIC | Travel and Leisure CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) INDIA Travel Photography YOY growth* 2.2x 18-34 81% 24% 76% Domestic Treks Female Male 35-54 17% 6 55+ 2% Tourists from around the world have long flocked rose 178% from 2015 to 2018. Goa, for example, 7 to India for its natural offerings. Now, more has become a top destination for parasailing, 2018 2019 5 8 Indians are looking to explore the outdoors in and Sikkim, near the Himalayas, has become a Q1 Q2 Q3 Q4 Q1 Q2 their own country. popular spot for biking and rafting. People in India are lacing up their boots and Of course, it’s not an adventure without a Mountaineering donning backpacks to embark on adventures photo; travel photography from these domestic 9 1.1x like trekking and mountaineering, which help destinations is filling up voyagers’ feeds, YOY growth* 18-34 49% them get to know different regions while inspiring their friends and family to embark on 19% 81% testing their physical limits. And thanks to local adventures of their own. Female Male attractions, the popularity of adventure sports 35-54 36% 2018 2019 55+ 15% Q1 Q2 Q3 Q4 Q1 Q2 Backpack YOY growth* 1.4x 18-34 70% 47% 53% 5 “Summer travel trends 2019: From adventure sports to taking a cruise; here’s what Indians are doing,” The Indian Express, May 26, 2019. Female Male 6 “How was 2018 for adventure sports lover and expectation from 2019?” APN News, January 7, 2019. 35-54 25% 7 Bhavishya Pahwa, “Top 5 adventure sports to try and where,” CEO World October 1, 2019. 8 Kevin Verghese, “Be Adventurous in Sikkim!,” Outlook Traveller, July 19, 2019. 9 Sidharth Jena, “20 Best Indian Instagram Travel accounts that will inspire you to Travel,” Vidooly, April 19, 2019. 55+ 5% Source unless otherwise stated: Facebook data, people ages 18+, IN, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 9