ASIA PACIFIC | Entertainment CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) INDONESIA Permainan Daring | Online Game YOY growth* 2.1x 18-34 73% 47% 53% Esports for the Win Female Male 35-54 25% Esports, a form of competitive gaming where The rise of esports is part of a growing interest 2018 2019 55+ 3% people play against each other in real time in the world of online games: The domestic 2018 2019 10 12 online, has been popular in Southeast Asia for gaming market is growing at an annual rate of Q1 Q2 Q3 Q4 Q1 Q2 a while, but it has struggled to get a foothold in 37%, and the number of people playing mobile 13 Indonesia—until recently. games in Indonesia has been growing at a 12% Esports 14 annual rate. Indonesia is beginning to host While gaming was previously seen as some of the largest esports competitions in the 1.1x recreation in Indonesia, people are region, attracting even more players with the YOY growth* 18-34 84% 11 14% 86% recognizing that online games instill virtues promise of fame and glory. like teamwork and goal-setting. And as top Female Male players enter international competitions, Indonesia may be late to the game, but its 35-54 15% they’re helping Indonesians acknowledge esports players are quickly cementing the online role-playing as a viable profession. country’s place on the world stage. 2018 2019 55+ 2% Q1 Q2 Q3 Q4 Q1 Q2 Role-Playing YOY growth* 5.1x 18-34 86% 10 “The gaming explosion in Southeast Asia,” The Asean Post, March 1, 2019. 77% 23% 11 “Indonesia’s gaming industry bursting with untapped economic potential,” Jakarta Post, August 10, 2019. Female Male 12 “The Mercuric Rise of the Gaming Market in Indonesia,” Bizztech, November 19, 2019 35-54 13% 13 “Mobile Games: Indonesia,” Statista, 2019. 14 “Debuting at The 2018 Asian Games, eSports Will Be More Popular in Indonesia,” Forest Indo Niaga, 2018. 55+ 1% Source unless otherwise stated: Facebook data, people ages 18+, ID, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 22001818 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 10
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