OVERVIEW 2013 9 E-commerce size 7 FACEBOOK APP USAGE USD DESKTOP MOBILE ONLY 40 million 38 million 0.9 billion monthly active users monthly active users 10 GAMING INDUSTRY 55% payer-to-player ratio. GAMER SIZE Largest gamer market in southeast Asia 8 INTERNET POPULATION 19.3 million 31% of Thai mobile gamers play five days a week or more 26 million 10 FEMALE GAMERS 7 DIGITAL SHOPPERS Women are over-represented in mobile phone and tablet 14 million games, which women aged 21-25 are most likely to play 8 SMARTPHONE USERS 3-4x 9 10.1 million More Android users than iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK