TESTIMONIALS "To take your game global, cross-platform games are the future. From pre-launch to post-launch, Facebook was a true strategic partner. We have such a close and collaborative working relationship with them that I see them as an extension of my own team. Facebook's Developer platform, advertising solutions and worldwide reach allowed us to find new fans in brand new markets." Xie Xianlin, President, ELEX "Ultimately, every pound we spend on marketing is a pound we could have otherwise invested in our product or spent elsewhere. We need to be confident that we spend wisely and that it accelerates our growth. Facebook's conversion lift tests have revolutionised how we measure performance and given us that confidence to a significantly greater degree than any other channel." Russell Smith, Performance Marketing Manager, TransferWise "Facebook and Instagram helped us build a loyal user base on a massive global scale. Solo Launcher's mission is to let 'information find you', and it's important that we find people who share our brand values. People who use Instagram tend to be young, innovative and curious, so there's a natural affinity between them and the Solo brand." Harry Liu, CEO, NewBornTown "Facebook's international lookalike campaign helped us to reach niche audiences and customers all around the world. The focus on niche audiences led to significant increases on our acquisition ratios and supported our overall acquisition strategy." Sami Güzel, General Manager & Partner, Modanisa