"Facebook allowed us to connect with our frequent flyers and provide the right information based on the characteristics and needs of our target audience. As a result, we have been able to effectively identify and convert some potential customers while also reducing some of the losses associated with our online sales." Lei Jing, Senior Associate Manager, e-Commerce, Air China "Facebook is a real superstar when we are talking about app installs. It offers a huge suite of opportunities with constantly evolving advert formats. I'm sure this is just the beginning of an exciting journey with Facebook." Bohdan Moroz, Head of Social and PR, Hitwe "With the new testing capabilities, we were able to prove for the first time how video on Facebook can improve our performance-driven marketing efforts and increase our return on investment." Shani More, Digital Media Director, Wix "The excellent results are a reflection of LATAM Airlines working hand in hand with Ariadna to build highly relevant audiences, which allowed us to benefit from Facebook's tools and maximise revenue." Denise Ruiz, Digital Marketing Manager for USA, Canada and the Caribbean, LAN CROSS-BORDER BUSINESS HANDBOOK