OVERVIEW 2015 E-commerce size 7 USD GAMING INDUSTRY % 10 % 9 % 10 64 61 73 have first heard about a of Philippine PC/MMO gamers of those surveyed new game on Facebook only play downloaded games have played a game 1 billion on Facebook 9 Gamer size 11 FACEBOOK APP USAGE 29.5 m DESKTOP MOBILE ONLY % 95 8 10 INTERNET POPULATION of Filipinos using social media are on 51 millionmonthly active users 47 millionmonthly active users 53.7 million TIME SPENT 12 7 DIGITAL SHOPPERS 2.5x more time spent on Facebook than YouTube 1.2x more time spent on Facebook than TV Totalling up to 2 hours and 25 minutes 12 6x more time spent on 25 million Facebook than Twitter 8 18% | Time spent on Facebook compared to all other online media SMARTPHONE USERS 6-7x 26.2 million 11 more Android users than iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK