Women outnumber men in mobile segments 52% of mobile 40% | have first heard about a new mobile 10 phone gamers app on Facebook and 56% of tablet gamers are female9 10 10 % 87 of those surveyed have 3 liked a business' Facebook Page % have first heard about a new film, album, 62 book, festival, event or show on Facebook 10 % 86 46% | accessed FB by using mobile only have liked a brand's Page to get exclusive 44% | used both desktop and mobile information 10 10 70% | have seen or searched for product % 96 information on Facebook have liked a brand's Facebook Page to find out 51% | have discovered a new product useful information ONLINE PAYMENT METHODS USED 13 OTHER PAYMENT METHODS USED 13 43% PayPal 27% 17% Smart Money 7% GCash MasterCard Visa E-Wallets Online banking