AUTO A compact SUV for the millennial lifestyle Mercedes-Benz USA launched the GLA, the automaker's first compact SUV, through a distinctive campaign that used Instagram and Facebook adverts together to achieve strong brand and direct response results. 14pt Lift in advert recall of Mercedes-Benz Instagram adverts % Increase in website visits from Instagram and 54 Facebook branding adverts % Increase in website visits when Facebook 580 and Instagram adverts were combined with Facebook direct response adverts