THEIR STORY THEIR SOLUTION Mobile gaming for the masses Creative cut through and clear messages Playdemic is one of Europe's biggest mobile Using the single image App Install adverts, The campaign saw significant results, Playdemic used optimised bidding (oCPM), a including a 50% lower CPI compared to gaming companies. It started entertaining call to action and a combination of targeting other platforms, along with a 60% higher the world's players with casual strategy titles options. These included Lookalike Audiences click-through rate and a 25% increase in created from its own game and player yield. These excellent results prove that a including Village Life and Gang Nations in databases, along with the exclusion of people combination of strong creative and careful 2010, and it has been growing ever since. The who have already downloaded. targeting is the key to reach, low cost per Alongside the sophisticated use of ad tech, install and a strong return on investment on company focuses on delivering innovative and the strategy used for the creative execution Instagram. meaningful titles to mobile gamers everywhere. ensured that the core themes of the game Playdemic is now keen to scale its advertising were communicated in a clear, entertaining efforts on Instagram and expand with other and intriguing manner – in the case of Village titles in its stable. Life, that meant romance and family. This helped to quickly and powerfully convey the THEIR GOAL value proposition of the game and help it Test, target, install stand out in people's feeds. After carrying out a successful branding "Since launching adverts on Instagram, we have seen CPI undercut other platforms' adverts by campaign on Instagram, Playdemic was keen more than 50% whilst maintaining a high quality of user. CTRs are almost double of what we see to test mobile App Install adverts on a newly on similar social platform adverts with 7-day yield currently above any other user acquisition channel on the plan." minted, DR ready Instagram. Playdemic wanted James Woodmansey to reach a new audience and convey the value of User Acquisition Director, Playdemic LTD their innovative titles, in this case, Village Life. CROSS-BORDER BUSINESS HANDBOOK