PROFESSIONAL SERVICES Success story For more effective direct response, just add video The leading web development platform used Facebook to help accelerate its growing business and become an industry leader by complementing a successful direct response campaign with brand-building video adverts. % % % 95 8-point 6.8 7.4 target accuracy increase in advert recall incremental uplift in incremental uplift in premium subscriptions in premium subscriptions in DR DR-only test group + video test group

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