THEIR STORY THEIR SOLUTION Getting ahead in the cloud Putting video to the test Founded in 2006, Wix.com is a cloud-based Wix created a highly engaging video Partnering with Facebook, Wix then launched campaign that demonstrated the simplicity a comprehensive Reach, Resonance and web development platform that provides of its interface, using advert creative that Reaction study to compare the impact of drag-and-drop website building tools to over imagined a world in which reality itself could DR adverts combined with video adverts be 'dragged and dropped'. By creating a versus DR adverts alone. The measurement 70 million people in 190 countries. With Lookalike Audience based on its highest-value framework included Nielsen Digital Adverts Wix's powerful and easy-to-use tools, anyone US-based customers, Wix effectively targeted Rating (DAR) and Nielsen Brand Effect 15 million customers to test its campaign studies, as well as a conversion lift study with can build, manage and grow their online creative. two test groups and two control groups that presence – with no coding required. used conversion pixel tracking to identify what was driving registrations on the site. THEIR GOAL THEIR SUCCESS How can video help? Super-charged subscriptions Wix wanted to measure the business impact The message was clear: building your brand • 95% target accuracy of its Facebook campaigns. Specifically with Facebook video delivers hard business • 8-point increase in advert recall results. With unique reach of 6.7 million • 6.8% incremental uplift in premium it wanted to find the best way to optimise people and 95% targeting accuracy, Wix's test subscriptions in DR-only creative its digital campaigns and drive return on campaign successfully delivered its message campaign (versus control) to the right audience and significantly investment by complementing its direct increased advert recall. There was notable • 7.4% incremental uplift in premium response (DR) advertising with the brand- growth in new premium subscriptions thanks subscriptions in sequenced creative to the DR-only creative campaign, and adding (DR + video) campaign (versus control) building power of video. video to the mix produced even better results. As a result of the 40-day campaign that ran starting in March 2015, Wix enjoyed: CROSS-BORDER BUSINESS HANDBOOK