OVERVIEW 2015 10 E-commerce size 7 FACEBOOK APP USAGE USD 1.3bn DESKTOP MOBILE ONLY 18 million 17 million monthly active users monthly active users 11 GAMING INDUSTRY GAMER SIZE Third-largest gaming market in southeast Asia; more than 1 in 2 players are also payers 9 14.6 million INTERNET POPULATION (above average for southeast Asia) 20.6 million TIME SPENT 17 7 DIGITAL SHOPPERS % 1.4x more time spent on Facebook than YouTube 19 16 million of total online media time spent is on FB 9 SMARTPHONE USERS 10.1 million CROSS-BORDER BUSINESS HANDBOOK