13 Malaysia ranks TYPES OF ADVERT CONTENT THAT WILL MOST LIKELY RESONATE third in the rate of growth of mobile shopping in Asia 16 Competitive 15% Over 20% growth from 25.4% in 2012 High-energy/action 21% to 45.6% in 2014 Humorous 36% HOW USERS ACCESS FACEBOOK 3 % Family-oriented 47% 64 Mobile only % Real-life situations 51% 31 Desktop and mobile % Value-oriented 49% 11 iPhone, iPod, iPad % 41 Android Health-themed 43% Aspirational 36% Child-centred 21% Sentimental 20% ONLINE PAYMENT METHODS USED14 OTHER PAYMENT METHODS USED 14 Average time spent on 42% MayBank2U Facebook (roughly 2x 34% more than TV) 18% 6% 2 hours 35 minutes CIMBClicks 12 per day Online banking Visa MasterCard PayPal