CANADA 20 20 21 22 $1 billion 2.44x $150 million $311 million Estimated amount More Canadians are likely Estimated amount spent Estimated amount spent consumers spent on to post from a mobile on Valentine's Day gifts on Father's Day-related Halloween related items device on Halloween in 2015 items in 2015 in 2015 23 NEW MUMS IN CANADA POST MORE THAN NON-MOMS 4x more video 1.6x more status updates 3.4x more photos share 2x more 24 60% of households in Canada have men as primary or shared responsibility for grocery shopping in the household CROSS-BORDER BUSINESS HANDBOOK