Canada 1 Worldometers, accessed Feb 2016 2 CIA World Factbook, June, 2015 3 Facebook Audience Insights Tool, 6 Dec 2015 – 6 Jan 2016 4 "Thomas Brinkhoff: The Principal Agglomerations of the World." 5 Wikipedia.org 6 Tradingeconomics.com 7 eMarketer, June 2015 8 eMarketer, Dec 2015 9 eMarketer, Sep 2015 10 Salesforce Marketing Cloud, "Salesforce Advertising Index Q2 2015", 25 Nov 2015 11 Based on Facebook data, March 2016 12 The comScore Audience Product Suite, comScore, Total Minutes Spent Among Adults Age 15+, Facebook.com vs YouTube, Dec 2015 13 Newzoo Global Games Market Data, 2015 14 Facebook Internal Data, Jan 2016, accessed Jan 2016 15 comScore Key Measures Beta, Mobile Metrix, May 2015 16 "Reasons for Using a Mobile Device", eMarketer, Oct 2014 17 Calculated based on comScore Key Measures, Canada, Desktop, May 2015 18 comScore Media Metrix Key Measures, Canada May 2015 19 "Global-ecommerce-payments-guide", Adyen.com, 2015 20 Facebook Internal Data, Oct 2015 (based on posts related to Halloween, CA aged 18+) 21 Facebook Internal Data, Feb 2015 (based on posts related to Valentine's Day, CA aged 18+) 22 Facebook Internal Data, Jun 2015 (based on posts related to Father's Day, CA aged 18+) 23 Facebook Internal Data, ages 18+, CA only, Jan 14-28, 2015 24 Canadian Grocer Report, July 2015 CRCROSOSSS-BORDER BUSINES-BORDER BUSINESS HANDBOOKS HANDBOOK