LATIN AMERICA | Travel and Leisure CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) BRAZIL Maker Culture 1.6x YOY growth* 18-34 29% 51% 49% Tinker Time Female Male 35-54 60% As consumer technologies become more By teaching students how to make something 55+ 11% 53 2018 2019 affordable and accessible, maker culture is from nothing, schools are aiming to instill an 52 thriving in Brazil, with more people taking entrepreneurial spirit in kids. The phenomenon Q1 Q2 Q3 Q4 Q1 Q2 on DIY mechanical projects. extends to adults as well: One woman is leading 54 carpentry workshops for women of all ages Indústria | Industry People are increasingly experimenting with who aspire to explore the industry, either as technologies like 3D printing, electronic hobbyists or professionals. prototypes and laser cutting. This kind of DIY 1.3x YOY growth* 18-34 27% building has become so popular that schools As these types of programs continue to grow, 39% 61% are beginning to incorporate it into their people in Brazil are taking an increasingly Female Male curricula, even creating maker spaces, or hands-on approach to creativity and education. 35-54 44% FabLabs, equipped with manufacturing tools. 2018 2019 55+ 29% Q1 Q2 Q3 Q4 Q1 Q2 Protótipo | Prototype 1.1x YOY growth* 18-34 31% 33% 67% Female Male 52 Eduardo Marini, “Entenda o que é o Movimento Maker e como ele chegou à educação,” Educacao, February 22, 2019. 35-54 44% 53 Eduardo Marini, “A expansão da Cultura Maker nas escolas brasileiras,” Educacao, February 18, 2019. 54 Papo Aberto, “Eva Mota e a marcenaria para mulheres,” Avoador, September 23, 2019. 55+ 25% Source unless otherwise stated: Facebook data, people ages 18+, BR, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 23