LATIN AMERICA | Beauty and Fashion CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) BRAZIL Testeira | Headband 2.3x YOY growth* 18-34 53% 94% 6% ’80s Youth Female Male 35-54 41% The 1980s are trending in Brazil, particularly As people choose to go analog, their fashion 2018 2019 55+ 6% among young people born in the late ’90s and choices are falling in line with the ’80s aesthetic: 58 early aughts. That’s thanks to the internet, Neon, ruffled sleeves and lamé are all trending, Q1 Q2 Q3 Q4 Q1 Q2 which is memorializing the aesthetics of ’80s pop and sales of brands that were popular during 59 culture through videos, imagery and music. the decade are on the rise. High fashion 8 Bits designers, meanwhile, are recreating the looks Although it’s digital platforms that are bringing of the decade for a modern audience, YOY growth* people in touch with the decade, a part of the re-introducing exaggerated colors and 1.6x 18-34 61% 55 13% 87% appeal of the ’80s is its relative simplicity. To silhouettes and reviving headbands made with channel a less complicated time, people are Female Male velvet and suede.60 35-54 35% embracing vintage tech, turning to 8-bit video 56 games, and choosing to play music on cassette Younger generations are refreshing trends from 57 55+ 4% tapes instead of on streaming platforms. previous decades, and it appears that in Brazil, 2018 2019 a throwback is also a way forward. Q1 Q2 Q3 Q4 Q1 Q2 Popular Culture 55 Claudia Penteado, “A nostalgia que vende,” Epoca Negocios, July 18, 2019. 1.2x YOY growth* 56 “Batman: The Video Game – O Cavaleiro das Trevas em ação no Mega Drive!,” Tec Toy, November 15, 2019. 18-34 43% 57 Thales de Menezes, “Sucesso nos anos 1970 e 80, fitas K7 voltam a ser fabricadas no Brasil após 20 anos,” Folha De S. Paulo, May 23, 2017. 26% 74% 58 Mariana Inbar, “O revival dos anos 80 que dominou o Instagram – e as passarelas,” Vogue, February 7, 2019. Female Male 59 Letícia Naísa, “Saudade do que não vivi: Por que a nostalgia é ‘cool’ para juventude atual,” Tab, September 17, 2019. 35-54 42% 60 Morocco, “Tendência de cabelo: Os arcos “fazem a cabeça” das fashionistas,” L’officiel, April 6, 2019. Source unless otherwise stated: Facebook data, people ages 18+, BR, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 55+ 15% 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to 2018 2019 clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 24