EUROPE | Mind and Body CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) FRANCE Karité | Shea 1.8x YOY growth* 18-34 38% 87% 13% Screening Labels Female Male 35-54 50% In last year’s report, we found that people in The most popular French apps allow users 2018 2019 55+ 12% the US are paying more attention to consumer to scan barcodes on food and personal care goods labels. Now we’re seeing the same items to assess how healthy they are. On the Q1 Q2 Q3 Q4 Q1 Q2 24 in France, where apps are helping people top app alone, people are now scanning over 26 investigate ingredients more easily than ever. 2 million items per day to detect nutrients, Aloe Vera antioxidants and pollutants in products and The trend is fueled by people’s growing help guide their purchases. 25 YOY growth* chemical literacy, particularly concerning 1.4x 18-34 37% 27 87% 13% skincare. After reading about the efficacy Using apps to identify natural ingredients and potential harms of particular ingredients like shea and aloe vera helps people see past Female Male online, people are learning not to take brands’ branding and make more informed personal 35-54 50% promises at face value. care decisions. In the age of the conscious consumer, tech is adding more advanced tools 2018 2019 55+ 13% to shoppers’ belts. Q1 Q2 Q3 Q4 Q1 Q2 Antioxydant | Antioxidant 1.3x YOY growth* 18-34 35% 24 “The 2019 Topics & Trends Report from Facebook IQ,” Facebook IQ, December 11, 2018. 81% 19% Female Male 25 Angela Chen, “How the world of skincare is encouraging more women to explore science,” The Verge, July 30, 2018. 35-54 47% 26 “Yuka Case Study,” Scandit, 2018. 27 Mara Leighton, “17 cult-favorite French pharmacy skin-care products you can buy online,” Business Insider, February 26, 2019. 55+ 18% Source unless otherwise stated: Facebook data, people ages 18+, FR, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 15