EUROPE | Beauty and Fashion CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) UNITED KINGDOM Vintage Clothing 1.1x YOY growth* 18-34 30% 74% 26% Re-Commerce Female Male 35-54 47% 41 43 55+ 23% Thrifting is on the rise in the UK, particularly one vintage shopping app has over 15 million 2018 2019 on the smartphone. Buying vintage clothing active users. has always been a way to access luxury goods Q1 Q2 Q3 Q4 Q1 Q2 at lower prices, and as fashion trends move at On top of facilitating transactions, online a faster clip, younger shoppers are looking to thrifting is reshaping tastemaking. On these Luxury Goods differentiate themselves with unique pieces apps, users can participate as both buyers that their peers can’t emulate. And a crop and resellers. This gives everyone the 44 1.1x YOY growth* 42 opportunity to become an entrepreneur 18-34 33% of “re-commerce” apps is now making the 59% 41% exchange of used clothing faster and easier. and tastemaker by curating throwback 45 Female Male versions of high-fashion trends like blazers 35-54 51% 46 While traditional thrifting can be tedious and tie dye T-shirts. and time-consuming, online thrifting is more efficient, allowing shoppers to filter by brand, As reselling apps continue to grow in 55+ 16% size and other criteria. This convenience is popularity, shopping is taking its place as a 2018 2019 drawing people to online shopping platforms; peer-to-peer experience. Q1 Q2 Q3 Q4 Q1 Q2 Reseller 41 Jo Thornhill, “Shabby or chic? Secondhand is sold as a ‘sustainable’ way to designer savings,” The Guardian, November 24, 2019. YOY growth* 3.9x 18-34 68% 42 Lauren Levy, “The new eBays,” The Strategist, February 7, 2018. 86% 14% 43 Matthew Schneier, “Got it on Depop, the app that has Gen Z hooked on thrifting,” The Cut, August 19, 2019. Female Male 44 Annie Lord, “this is how to make loads of money on depop” i-D, July 19, 2018. 35-54 31% 45 Ellie Pithers, “10 Ways To Wear The Street Style Set’s Favourite Jacket,” Vogue UK, February 19, 2019. 46 Ella Alexander, “Tie-dye is back for 2019 and this is why,” Harpers Bazaar UK, June 19, 2019. 55+ 1% Source unless otherwise stated: Facebook data, people ages 18+, UK, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 22001818 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 19