FRANCE 20 = Smartphone = Tablet = Laptop/PC DEVICE USAGE THROUGHOUT THE DAY 70% 0% Early morning Late morning Lunchtime Afternoon Early evening Late evening Post midnight TOP CATEGORIES DISCOVERED ON FACEBOOK15 Tech Entertainment Cosmetics Luxury fashion and 10% 11% 10% accessories 9% 15 surveyed selecting Facebook as one of 25% their favourite platforms say it's the best to discover new content/ products or services 79% of French online watch video at least monthly While out and about, teens use their smartphones for of French surveyed plan to purchase more 15 18 15% and 33% at least daily. entertainment on the go… products online in the future 38% | Adverts 63% | Accessing social networks 38% | News 62% | Playing games of French social media users chose Facebook 37% | Films/TV programmes 71% | Listening to music 62% as their favourite social media network 36% | Comedy 69% | Taking photos (vs 21% for YouTube). CROSS-BORDER BUSINESS HANDBOOK