Link adverts Drive an immediate response Whether it's making a purchase, finding out more about a product or visiting your site, get people to act and respond with Facebook link adverts. Link adverts allow you to create big, bold and beautiful posts that fit into News Feed. Add a call-to-action button to drive immediate action. USEFUL BITS • Easily add a strong call-to-action button straight from the adverts tool. • Showcase multiple products from your inventory using a carousel link advert. • Get more engagement with video creative.