Australia 1 Worldometers, accessed Feb 2016 2 CIA World Factbook, June, 2015 3 Facebook Audience Insights Tool, 6 Dec 2015 – 6 Jan 2016 4 Australian Bureau of Statistics: Regional population growth, Australia, 2010-11 5 Wikipedia.org 6 Tradingeconomics.com 7 Aussies on Facebook 2015, Nielsen (Commissioned by Facebook), January 2015, N=1000 8 eMarketer, Dec 2015 9 eMarketer, Jun 2015 10 Based on Facebook data, March 2016 11 The comScore audience product suite, comScore, total minutes spent among adults age 15+, Facebook.com vs YouTube, Dec 2015 12 Newzoo Global Games Market Data, October 2015 13 Reach Study, TNS (commissioned by Facebook), 2015 14 "Fueled by Growing Demand for Smart Wearables, IDC Forecasts Worldwide Wearable Shipments to Reach 173.4 Million by 2019" by IDC, 14 Sep 2015 15 "Multi-device Study" by GfK (Facebook-commissioned study of people ages 18-54 who use a smartphone, tablet, desktop or laptop at least once a week in AU, TH and TW), Oct-Nov 2015 16 "Global-ecommerce-payments-guide", Adyen.com, 2015 CRCROSOSSS-BORDER BUSINES-BORDER BUSINESS HANDBOOKS HANDBOOK

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