OVERVIEW 2016 (projected) 8 3 E-commerce size 8 RETAIL SALES AND GROWTH FACEBOOK ACCESS 15% used Android 2016 (PROJECTED) % % % $21bn $330 billion 39 51 33 2020 (PROJECTED) accessed FB by using used both desktop used iPhone, iPod or $349 billion only mobile and mobile iPad 2018 (projected) 8 E-commerce size 10 11 FACEBOOK APP USAGE TIME SPENT $24bn DESKTOP MOBILE ONLY 1.5x more time spent on Facebook vs YouTube 9 INTERNET POPULATION 14 million monthly active users 13 million monthly active users 21 million 12 8 GAMING INDUSTRY DIGITAL TRAVEL SALES 8 DIGITAL SHOPPERS Average annual spend of $175.71 per gamer is 12.1 million well above regional average. GAMER SIZE ANNUAL ESTIMATE 40% of Australian PC/MMO players 2017 (PREDICTED) 9 12.1 million $2 billion use Steam to download games. $7.07 billion SMARTPHONE USERS 18% 13 14.6 million Time spent on Facebook compared to online media time spent CROSS-BORDER BUSINESS HANDBOOK