OVERVIEW 2016 (projected) 8 9 9 E-commerce size 8 RETAIL SALES AND GROWTH DIGITAL ADVERTISING SPENDING MOBILE ADVERTISING SPENDING Percentage of total media advertising spending Percentage of total digital advertising spending 2016 (PROJECTED) $46bn $764 billion % % 2020 (PROJECTED) 23.9 22.2 $774 billion 10 2018 (projected) $2.25 average cost per install for FB mobile adverts 8 E-commerce size 11 8 FACEBOOK APP USAGE DIGITAL TRAVEL SALES $53bn DESKTOP MOBILE ONLY 2015 7 $23 billion INTERNET POPULATION 31 million monthly active users 26 million monthly active users 2017 (PREDICTED) $25 billion 48.7 million 12 13 GAMING INDUSTRY TIME SPENT 7 DIGITAL SHOPPERS France is the 3rd largest gaming market 1.8x more time spent on 42.9 million in Europe Facebook vs YouTube GAMER SIZE 7 30.7 million 37% of all French console gamers own a Nintendo Wii SMARTPHONE USERS 1-2x 14 29.8 million More Android vs iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK