OVERVIEW 2016 (projected) 8 9 9 E-commerce size 8 RETAIL SALES AND GROWTH DIGITAL ADVERTISING SPENDING MOBILE ADVERTISING SPENDING Percentage of total media advertising spending Percentage of total digital advertising spending 2016 (PROJECTED) $31bn $479 billion % % 2020 (PROJECTED) 34 34.2 $499 billion 10 2018 (projected) $3.89 average cost per install for FB mobile adverts 8 E-commerce size 11 8 FACEBOOK APP USAGE DIGITAL TRAVEL SALES $40bn DESKTOP MOBILE ONLY 2015 7 $11 billion INTERNET POPULATION 21 million monthly active users 18 million monthly active users 2017 (PREDICTED) $13 billion 28.9 million 13 12 GAMING INDUSTRY TIME SPENT 7 DIGITAL SHOPPERS Canada is the 8th largest gaming 1.3x more time spent on market in the world Facebook vs YouTube 21 million GAMER SIZE 33% of all Canadian gamers play a Mario game 7 19.1 million SMARTPHONE USERS .6-.8x 20.3 million 14 Ratio of Android vs iPhone users on Facebook CROSS-BORDER BUSINESS HANDBOOK