THEIR STORY THEIR SOLUTION Turkish chic Different countries, similar traits Turkish start-up Modanisa was launched in In previous campaigns, Modanisa had used Modanisa used Facebook Marketing Partner simple keyword-based targeting to identify Adphorus's advert creation tool to produce 2011 with a mission to give "choice in style" its audiences. To make its German campaign its own adverts. The simple interface allowed to 400 million Muslim women globally. The even more successful, the e-commerce the retailer to easily create multi-image company decided to test Facebook's newly carousel adverts featuring clothes and other online retailer was named the most popular enhanced Lookalike Audiences feature. Using items that were suitable for Germany's Islamic conservative fashion site in the world by State this, Modanisa could take a group of existing community and climate. This combination customers in Turkey and identify people of lookalike-based targeting and powerful of the Global Islamic Economy Report 2015/16. with similar characteristics in Germany: i.e. advert creation helped Modanisa efficiently women who were likely to be interested in its showcase its products to a highly receptive message and products. audience. THEIR GOAL THEIR SUCCESS Cracking the German market Delivering in style To maintain its growth rate, Modanisa Modanisa's experiment with Lookalike • 4x higher return on advertising investment continually looks to expand into new markets Audiences was a great success, delivering a than previous keyword-based campaigns high return on advertising investment and an in Germany around the world. It turned to Facebook to impressive acquisition rate. Highlights of the • 30% higher customer acquisition rate than support its growth in Germany, aiming to bring 11-day campaign from March 2016 included: rival platforms new customers to its site and drive online sales. CROSS-BORDER BUSINESS HANDBOOK