Creative best On brand Identify your brand's unique point of view that you want to share with the Instagram community. practices It's key that branding is present in images for paid media to ensure brand linkage. This may be a logo, an iconic brand element, or a brand colour. Instagram is unlike any other platform in its singular focus on captivating imagery. We have identified four key creative principles that have enabled brands to effectively engage with the Instagram community. Consistent On Instagram, consistency is key. If Instagram users can visit your account and quickly understand your brand's message, then they will be more likely to follow your brand and engage with your content. Brands should ensure that their message is consistent across both paid and organic content.