5 MAKING EVERYDAY MOMENTS SPECIAL 3 GETTING HANDS-ON Around the world, people are elevating the mundane by turning everyday Tactile activities are moving into the mainstream as more people discover rituals into micro moments of excitement. In Thailand, the craft coffee the value—and fun—in getting their hands dirty. In Brazil, a new maker scene is blooming as people increasingly see the drink as a delicacy culture is emerging, helping people experiment with technologies like instead of just a daily caffeine boost. In the UK, exercise is supplanting 3D printing and laser cutting. In Canada, indoor gardening is taking root a night out, as people engage in party-esque fitness activities that among people looking to grow plants in urban spaces; while in India, people give them a good time and a good sweat. And in the US, people are are exploring the outdoors, using hiking and backpacking to experience increasingly embracing baths as a self-care ritual, using specialty soaks their nation’s natural offerings. and chill-out music to create spa-like experiences at home. 4 GOING BACK TO BASICS People are looking for minimalistic products and routines that have maximum impact. In the Philippines, beauty lovers are reducing their skincare routines from 10 steps to three, focusing on products that protect their skin against sun damage. In France, conscious consumers are using new apps to screen their everyday items for harmful ingredients. Additionally, in Australia, people are seeking out specific foods to foster a healthy gut microbiome. The 2020 Topics and Trends Report From Facebook IQ 5