ASIA PACIFIC | Food and Drink CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) THAILAND คฟั แฟะอาเมร คี าโน | Caffè Americano 1.5x YOY growth* 18-34 52% 65% 35% Coffee Comes Home Female Male 35-54 44% A craft coffee scene is brewing in Thailand as learning about tasting notes from the exacting 2018 2019 55+ 4% coffee moves from an export commodity to a baristas who craft their drinks. point of local interest. Q1 Q2 Q3 Q4 Q1 Q2 These popular hangouts are introducing a new Historically, coffee consumption has been low level of quality to the coffee experience and, ร ้านกาแฟ | Coffee Shop in Thailand because of its high cost, and most at the same time, underscoring the history of 20 brewed grounds have been cut with fillers the plant in Thailand. The coffee aficionados 22 YOY growth* like grains and spices. But foreign café chains who run these shops are cultivating new bean 1.2x 18-34 49% have entered the market in recent years, and varietals in Thai plantations, giving people fresh 69% 31% now, in part thanks to young entrepreneurs’ exposure to a crop grown in their home country. Female Male experiences abroad, independent coffee shops 35-54 45% are taking the lead. And the thirst for coffee extends beyond cafés: 23 People are looking for bottled versions of 55+ 6% 21 Bright, airy outposts in cities like Bangkok and coffee drinks in grocery stores as well, like 2018 2019 Chiang Mai are becoming popular hangouts the popular chilled Caffè Americano. The Q1 Q2 Q3 Q4 Q1 Q2 where people gather around carefully sourced buzz around coffee is growing as café culture light roasts, espresso drinks and pour-overs, takes root. เอสเปรสโซ | Espresso 1.6x YOY growth* 18-34 54% 67% 33% 20 “COFFEE & CULTURE: THAILAND,” The Bean Voyage, March 12, 2018. Female Male 21 Andrew Parks, “Bangkok Is Quietly Becoming the Craft Coffee Capital of Asia,” Travel and Leisure, December 22, 2018. 35-54 42% 22 “Thailand’s progress in producing specialty coffee,” The Way To Coffee, February 25, 2018. 23 “Nescafé outlays Bt200 million to expand its Americano range with new Zero Sugar variant,” The Nation Thailand, April 9, 2019. 55+ 4% Source unless otherwise stated: Facebook data, people ages 18+, TH, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 12