Methodology The 2020 Topics and Trends Report From For each topic of conversation, we relied Facebook IQ is a culmination of a year’s on aggregated, anonymized, country- worth of research and insights. Here’s specific data from January 2018 to June how our team determined which topics of 2019 for people ages 18 and older who use conversation to feature. Facebook. All topics chosen grew from Introduction June 2018 through June 2019. The topics We explored thousands of topics from are presented in the original language as In The 2020 Topics and Trends Report From to look at trends in a new way. Because January 2018 to June 2019 on Facebook. they appeared in our data set. We have Facebook IQ, we explore conversation the future can come to different places Where patterns emerged, we looked to included a translation next to some terms topics that gained momentum on Facebook at different times, an existing trend in one third-party research and credible media to clarify their meaning. from 2018 to 2019. These topics reveal market could soon emerge in another. sources to both inform and validate our key developments in people’s attitudes, Understanding what’s happening around the overall findings. Our analysis covers trends across six expectations and behaviors. Marketers can world can help marketers think about their categories: Art and Design, Beauty and use them to understand where the world is own markets in fresh ways and prepare for New this year, we’ve expanded beyond Fashion, Entertainment, Food and Drink, headed and better connect with people in what’s to come. the US to 13 new countries in four regions: Mind and Body and Travel and Leisure. the years ahead. Argentina, Australia, Brazil, Canada, France, . These topics—spread across Art and Design, Germany, India, Indonesia, Mexico, the In our previous reports, we’ve featured Beauty and Fashion, Entertainment, Food Philippines, Sweden, Thailand and the UK. trends from the US. Now, in our third year, and Drink, Mind and Body and Travel and we’ve expanded our view to include trends Leisure—highlight trends on the cusp of going from four regions—Asia Pacific, Europe, mainstream. These are the trends that people Latin America and North America—and are talking about and that can help inform 14 countries within them. Our new global your choices around marketing campaigns, view allows us to highlight the diversity creative strategy and product development. of people and ideas on our platform and The 2020 Topics and Trends Report From Facebook IQ 2