NORTH AMERICA | Travel and Leisure CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) CANADA Pollinator YOY growth* 1.2x 18-34 14% 74% 26% Beekeeping for Good Female Male 35-54 44% 73 55+ 42% In Canada’s major cities, beekeeping is another brings beekeeping to businesses 2018 2019 becoming a popular hobby. As people come and schools. Toronto has been building “bee to understand the importance of bees to the hotels”74 to provide shelter for swarmless bees, Q1 Q2 Q3 Q4 Q1 Q2 75 local ecosystem, they’re doing their part to and gardeners are learning what kinds of make Canada a hospitable place for these plants support bee life. Beekeeper pollinators to live. Even non-beekeepers are doing their part 71 YOY growth* As of this year, Canada has over 8,400 by logging bee sightings on a bumble bee 1.2x 18-34 17% 76 71% 29% beekeepers, spanning from backyard watch app that helps track the status of gardeners to entire social groups. One endangered species. Thanks to the bees, Female Male 35-54 72 45% program trains homeless men in beekeeping Canada is melding leisure and environmental as a form of service and socialization, and activism into one. 2018 2019 55+ 38% Q1 Q2 Q3 Q4 Q1 Q2 Flora 71 “Irish agtech company Apisprotect to double global bee monitoring in 2019 to monitor 20 million honey bees across the world,” Irish Tech News, September 10, 2019. 1.1x YOY growth* 18-34 18% 72 Maxime Ruel, “Urban Beekeeping Has Canadian Cities Buzzing,” Medium, September 11, 2018. 71% 29% 73 Hadi Hassin, “Comprendre l’apiculture urbaine à l’école, une alvéole à la fois,” Radio-Canada, June 1, 2019. Female Male 74 “Bee Hotel Winterizing (Hint: Don’t Do Anything!) and Maintenance,” Edmonton and Area Land Trust, October 5, 2018. 35-54 40% 75 “Plant for Bees, Butterflies, and Other Pollinators,” Canadian Wildlife Federation, 2019. 76 “What a buzz: How to help save the bees with your smartphone,” CBC, July 25, 2019. 55+ 42% Source unless otherwise stated: Facebook data, people ages 18+, CA, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 29