LATIN AMERICA | Food and Drink CONVERSATION OVER TIME (Jan 2018–Jun 2019) AGE (Jan 2018–Jun 2019) GENDER (Jan 2018–Jun 2019) MEXICO Alga | Seaweed 1.8x YOY growth* 18-34 59% 66% 34% Little Tokyo Gets Big Female Male 35-54 34% 66 55+ 7% Mexico may be known for tacos, mole and shops are brewing bamboo-whisked cups 2018 2019 other dishes native to the country, but of matcha tea and a new Tokyo-style record 67 Japanese cuisine is growing increasingly bar is serving drinks and bites set to tunes Q1 Q2 Q3 Q4 Q1 Q2 popular among locals. When the Japanese played on vinyl. One popular wine and sake 65 68 embassy opened in Mexico City in 1976, the bar is even serving a Mexican sake label. Soybean city’s Japanese community coalesced around it, opening restaurants and groceries like With businesses opening at an increasing 69 1.0x YOY growth* those in their country of origin. Recently, the clip, the area is drawing attention from 18-34 69% area dubbed “Little Tokyo” has seen a rush locals and international chefs alike. And 56% 44% other cities in Mexico are following suit, Female Male of new businesses—and visitors—revolving 35-54 22% around all things seaweed-wrapped and with burgeoning Japanese food scenes in 70 soybean-laden. Guadalajara and beyond. 2018 2019 55+ 9% In Little Tokyo, upscale sushi bars are opening next to spots serving yakitori skewers, coffee Q1 Q2 Q3 Q4 Q1 Q2 Té Matcha | Matcha Tea 65 Maya Kroth, “Mexico City’s Hidden Little Tokyo Is Full of Surprises,” AFAR, June 5, 2018. 1.2x YOY growth* 18-34 56% 66 Brooke Porter Katz, “In Mexico City, a Blossoming of All Things Japanese,” The New York Times, October 25, 2019. 81% 19% 67 Ryo Kan, “An Insider’s Guide to the Little Tokyo of Mexico City,” Vogue, January 23, 2019. Female Male 68 Brant Cox, “Le Tachinomi Desu,” The Infatuation, September 6, 2019. 35-54 39% 69 Chelsea Bengier, “Stroll Through Mexico City’s Incredible Little Tokyo Neighborhood,” Architectural Digest, April 8, 2019. 70 Andrea Rodríguez, “Japón en el paladar,” Milenio, August 21, 2019. 55+ 5% Source unless otherwise stated: Facebook data, people ages 18+, MX, Jan 2018–Jun 2019. All topics chosen grew from June 2018 through June 2018 2019 2019. The topics are presented in the original language as they appeared in our data set. We have included a translation next to some terms to clarify their meaning. Q1 Q2 Q3 Q4 Q1 Q2 *Growth rates compare the total volume of the last month to the total volume of the same month in the previous year (Jun 2019 over Jun 2018). The 2020 Topics and Trends Report From Facebook IQ 26